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The role of two-dimensional code anti-counterfeiting_two-dimensional code anti-counterfeiting-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.

by:Fullgo     2022-12-24
Two-dimensional code anti-counterfeiting can be applied in mobile malls. For example, when promoting in malls, it can be promoted through two-dimensional codes. Customers are more willing to publicize word-of-mouth, which not only guarantees but also brings a subversive sales model to enterprises, which is more important What’s more, you can also monitor the activity status through the QR code invitation, for example, you can check the traffic of the activity in real time, and you can greatly avoid the situation of cheating. 1. Intuitively reflect product data Most people's understanding of QR code anti-counterfeiting traceability mainly comes from various APPs, but in fact, the automatic identification technology used for product quality traceability has been developed for many years. Compared with RFID (radio frequency identification), a Two-dimensional barcodes and other information identification methods, two-dimensional code anti-counterfeiting can be widely used, mainly because of its convenient query, high query rate, can intuitively reflect the low-cost realization of commodity data and other characteristics. The QR code can not easily be imitated and stolen through encryption technology, and establish a commodity database for each commodity, so that each product can be verified. To prevent cross-regional sales and smuggling of products, to prevent the impact of various products, QR code anti-counterfeiting interprets products through images and texts to build a brand image in an all-round way. At the same time, the QR code can store rich commodity information. The detailed information of these commodities can be added directly through the professional QR code anti-counterfeiting system, so that consumers can better understand the commodities when purchasing products. 2. Promote point marketing combined with mainstream marketing activities to easily obtain QR codes of consumer users. Anti-counterfeiting has a series of interactive functions such as lottery draws, coupon downloads, questionnaires, etc., which can easily help enterprises to carry out interactive marketing, and can lead customers to online through QR codes. The platform conducts promotional activities with prizes. Event prizes are red envelopes, points, phone bills, traffic, etc. It is more practical, and at the same time, it is convenient to redeem the prize and the cost is controllable. It is also possible to maintain customer stickiness and stimulate consumption through the point system. Consumers can feedback information through the online platform to help companies better understand consumers and understand the market value of products to adjust and optimize in a timely manner. The popular QR code anti-counterfeiting can be applied to a variety of platforms, through incentives and guidance to achieve common powder absorption, and actively cooperate in promotion and promotion to achieve the effect of 1+1>2. Moreover, this kind of QR code anti-counterfeiting is also based on cross-border marketing and big data cooperation. It has been used in supplier management for a long time, and from the perspective of enterprises, it can also prevent the logistics On the mall, and QR code anti-counterfeiting is also an important anti-counterfeiting method for O2O malls, so many business owners will choose this anti-counterfeiting method after analyzing the advantages and disadvantages of marketing.
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