The significance of anti-counterfeiting traceability, product information is transparent and can be checked

Enhance the reputation of the brand and improve the credibility of the product. Consumers can verify the authenticity of the information. Consumers' trust in the product has been increasing. The two-dimensional code anti-counterfeiting verification is popular, simple and convenient, and consumers do not need to bear any costs, which improves anti-counterfeiting. Verification ratio; the traceability function makes consumers more at ease, and has a deeper understanding of the product and enhances the trust in the product brand. The product life cycle information traceability, through the two-dimensional code method to assign an ID card traceability code to a single product, to achieve 'one item, one code', and carry out the production, warehousing, processing quality inspection, distribution, logistics, transportation, consumption and other links of the product. Data collection and tracking can realize the whole life cycle information management of product production, sales, circulation, service and purchase. The anti-counterfeiting traceability system for products of counterfeiters has been attacked from the root cause, which can realize the product life cycle management of products from raw materials, production, packaging, warehousing, circulation, and sales. Using the data marketing platform, enterprises can effectively avoid the phenomenon of counterfeiting. The meaning of anti-counterfeiting traceability, traceability of products in all aspects, can monitor the raw materials, production, warehousing and logistics information of products; by using anti-counterfeiting labels to help consumers identify the authenticity of products and establish company brand reputation. Coding of production lines is aimed at manufacturing enterprises of various products. It adopts software and hardware integration technologies such as traceability systems, automatic coding equipment, industrial control systems, intelligent visual recognition and defective rejection to establish 'one code for each item' for each product. Let customers have a deeper understanding of products and use traceable products, especially companies in the counterfeit and shoddy industry, which can greatly improve consumers' trust in products, and it is also a strong support for companies to build their brands. While anti-counterfeiting, it can monitor the raw materials, production, warehousing, logistics information, information storage, process control, information encryption, and verification of reading information of products through QR code, which meets the requirements of enterprises and consumers for product anti-counterfeiting traceability. Consumers can quickly identify the authenticity of the product by scanning the QR code on the anti-counterfeiting label with a smartphone; the product QR code traceability anti-counterfeiting solution can be implemented through the system label. The simple description is that the merchant sets the product information through the back-end of the traceability platform, and consumes By entering the traceability source code on the traceability anti-counterfeiting label, the user can obtain the relevant information of the product.