Three criteria for enterprises to choose anti-counterfeiting technology_Anti-counterfeiting technology-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.
Why is anti-counterfeiting technology so important? In China's mixed market, successful companies cannot escape the fate of their products being imitated and counterfeited. This has a great impact on companies. Fake and shoddy products are essentially unscrupulous merchants in pursuit of high profits and low costs. Three or five products, if consumers use it as a product from the company's factory, it will have a greater impact on the company's reputation. If this continues for a long time, it will cause the loss of corporate customers and the loss of the market. Therefore, good companies need to make adequate preparations in the field of anti-counterfeiting. Let me introduce to you the three criteria to follow when choosing anti-counterfeiting technology: 1. The identification method is simple. In fact, the anti-counterfeiting packaging made by many lipstick products on the market has failed. Consumers must use a magnifying glass to judge the material of the lipstick cover and the spacing of the label letters when they buy it home. These anti-counterfeiting signs are sometimes only a little bit worse than high imitations. It is difficult for ordinary consumers to find the basis for identifying authenticity, and many The identification skills are all circulated on the Internet from the media, and the government has not issued a unified standard. How can consumers know that this set of identification standards is true? Therefore, good anti-counterfeiting technology is usually convenient for consumers to identify, such as swiping the QR code or looking down at the laser reflection of the label. Through these operations, consumers can identify themselves in just a few seconds, which greatly reduces the risk of buying fake products. probability. 2. It is difficult to imitate Chinese fakes. The great thing about them is that there are high imitations that even consumers and merchants sometimes find it difficult to identify through the surface. High imitation not only even the appearance and composition of the product are highly similar to the product, but even the anti-counterfeiting logo can reach the point of being fake. Forgery technology is progressing, and anti-counterfeiting technology should be gradually improved with market demand. Good anti-counterfeiting should make it difficult for fakes to imitate. 3. Does not affect the appearance The anti-counterfeiting logo is usually attached to the product packaging. Good anti-counterfeiting technology should not be overwhelming, and it needs to be conspicuous and not conflict with the original packaging design. Otherwise, the unsightly packaging will also affect the sales of the company's products, so it will not be worth the loss. Therefore, commodity anti-counterfeiting should take into account the technical difficulty and identification methods, and at the same time master the scale, without affecting the commodity packaging.