What conditions do popular anti-counterfeiting technologies need to meet_Anti-counterfeiting technology-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.
With the spring breeze of reform and opening up, the goods in the mainland market have entered a prosperous period, but the fake and shoddy goods in the market have become more and more rampant, which has seriously affected many brand enterprises, especially for some well-known brand enterprises. The brand caused a fatal injury, and the market sales of the product showed a cliff-like decline. Many companies are actively seeking high-tech anti-counterfeiting methods to solve the problem of the prevalence of counterfeit products in the market. So what are the necessary conditions for a popular anti-counterfeiting technology? 1. Conditions for manufacturer's approval No matter what kind of anti-counterfeiting technology is to be truly popular in the market, it must first meet the necessary condition that it can be recognized by product manufacturers. Therefore, although many modern anti-counterfeiting technologies are based on high-tech However, in fact, many anti-counterfeiting technologies are very difficult to implement and cannot be truly recognized by manufacturers. Therefore, seeking the approval of manufacturers is a prerequisite for the application of anti-counterfeiting technologies. 2. Conditions for easy implementation. If anti-counterfeiting technology is to be applied on a large scale, it is also necessary for this technology to have good convenience in implementation. Although many manufacturers attach great importance to the phenomenon of counterfeiting and shoddy in the market, before applying anti-counterfeiting technology, most of them still consider the impact of implementing this technology on the production of enterprises. Therefore, only anti-counterfeiting methods that are more convenient to implement can be accepted by the market. Welcome. 3. Conditions for cost controllable Although many brand products have certain counterfeiting and shoddy phenomena in the market, they are not completely unbearable for many enterprises. Therefore, before launching new anti-counterfeiting technologies, enterprises often need to consider the implementation cost. question. If the cost of anti-counterfeiting is too high, it is unacceptable for many enterprises. Therefore, cost-controllable anti-counterfeiting methods can truly be recognized by enterprises. The two phenomena of counterfeit goods and anti-counterfeiting of goods are one of two sides, and it is one of the topics that will always exist in the market. For any new anti-counterfeiting technology to gain its approval, two factors need to be considered, that is, the convenience of implementing anti-counterfeiting signs and the cost of implementing anti-counterfeiting signs. Only anti-counterfeiting technologies that meet these necessary conditions can Really welcomed by the business.