How to choose a suitable anti-counterfeiting traceability system? _Anti-counterfeiting traceability system-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.

With the development of the economy, a variety of commodities emerge in an endless stream, among which there are many unscrupulous merchants who mix the real and the fake. In order to crack down on counterfeit and shoddy products and ensure the reputation of the brand, enterprises often use some anti-counterfeiting technical means, and the anti-counterfeiting traceability system came into being. So for an enterprise, how to choose a suitable anti-counterfeiting traceability system? 1. Anti-counterfeiting performance. If you want to choose a good anti-counterfeiting traceability system, you must first examine its performance. Only with strong anti-counterfeiting strength can you effectively help companies prevent plagiarism, copying and counterfeit products from circulating in the market. In addition, the design of anti-counterfeiting signs should not be too complicated, and it should also be conducive to the identification of the public and facilitate the merchants to identify the authenticity of the product. In general, an anti-counterfeiting system that can help merchants have unique identity information for their products, increase the cost and threshold for unscrupulous merchants to manufacture counterfeit and shoddy products, and further demonstrate the authenticity of products and brand reputation is a powerful system. 2. Consumer approval. Since the anti-counterfeiting traceability system serves consumers, it must be generally recognized by consumers, that is, every ordinary consumer can use it well. The simple way is to let consumers scan the anti-counterfeiting logo with their mobile phones to quickly learn the traceability information about the product, which not only saves the tedious verification process, but also improves the consumer participation. maximize performance. 3. Cost control. Excellent anti-counterfeiting technology does not mean a high cost. Enterprises do not have to blindly pursue excellence when choosing an anti-counterfeiting traceability system. As long as it is suitable for the tonality of the company's products and meets the needs of identifying the authenticity of the products, it can be regarded as an excellent anti-counterfeiting method. This can not only effectively reduce the production cost, but also facilitate the large-scale use of the anti-counterfeiting method in the later stage, and bring long-term and lasting economic benefits to the enterprise. The philosophy that enterprises must uphold when choosing any system is that what suits them is the best.