The role of anti-counterfeiting traceability system for brands and merchants_Anti-counterfeiting traceability system-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.

In a market occupied by counterfeit products and shoddy products, how should good brand merchants respond? When consumers become loyal customers of a brand, it shows the recognition of the brand, and when people who are motivated by interests and do not want to pay the corresponding energy produce counterfeit and shoddy goods and are bought, it will degrade the brand. In terms of trustworthiness among consumers, merchants have also taken countermeasures, that is, applying an anti-counterfeiting traceability system to the products they produce and sell. The anti-counterfeiting in the anti-counterfeiting traceability system is to mark the product on the product so that consumers can scan the code to verify the authenticity of the product. When inquiring, you need to pay attention: the normal display of the query result can basically confirm that it is the real product. If it is a prompt for the next time Or multiple times, it may be counterfeit. Traceability is the collection of information on the production, transportation and sales of commodities, with the functions of source traceability and information query. In today's epidemic environment, the function of traceability may be more important, and traceability can be better held accountable and can also effectively prevent cross-border sales of goods in the market. The advantage of a good product plus an anti-counterfeiting traceability system is that one plus one is greater than two. The distinction between high-quality products and their production information can better maintain customers and reduce the adverse effects of counterfeit products. How to maintain a good brand image is as important as how to produce good products. The former is the foundation of development and the latter The foundation for businessmen. Brand building and image maintenance in marketing management require time and effort to build up slowly, which is inseparable from products and a good shopping experience. The anti-counterfeiting traceability system can make the buyer have a more comprehensive understanding of the purchased goods; and for brand merchants, all their information tracking is a good auxiliary basis in marketing management and accountability. If so, only the overall processing can be considered, and the batch or the person in charge cannot be accurately located, which will bring unnecessary losses and require more time to process.