Three stages of anti-counterfeiting technology development_Anti-counterfeiting technology-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.

In the era before the reform and opening up, due to the extreme shortage of commodities, brand products at that time did not need to worry about the threat of counterfeit products. It has also begun to enter a period of attaching importance to product anti-counterfeiting. So what are the three stages of anti-counterfeiting technology development so far? 1. The anti-counterfeiting of branded commodities in the early stage of printing anti-counterfeiting was mainly achieved through special printing technology. Since the printing industry at that time was not as popular as it is now, the anti-counterfeiting signs produced by some special printing technologies were successfully imitated. The difficulty is very great. But with the popularity of laser printing technology, this technology has lagged behind the times significantly. 2. Two-dimensional anti-counterfeiting stage Two-dimensional code is a coding technology that has become popular in recent years. Many companies use the characteristics of two-dimensional code scanning authentication technology to integrate it with commodity traceability, enabling two-dimensional code traceability and anti-counterfeiting. age of technology. However, the QR code traceability technology requires the active participation of consumers, but from the actual anti-counterfeiting results, since the enthusiasm of consumers to participate is not very high, this technology has gradually declined in recent years. 3. Lottery anti-counterfeiting stage At present, the product anti-counterfeiting technology has been monopolized by lottery anti-counterfeiting. This technology is very simple to implement. Although it is also a two-dimensional code scanning technology, because lottery anti-counterfeiting will be related to the company's anti-counterfeiting applet, users can scan Codes can be rewarded with varying amounts of money, so it is not only difficult to imitate, but also the enthusiasm of consumers to participate is also very high. The development of anti-counterfeiting technology has gone through three important stages, from the original printing anti-counterfeiting to the later very popular two-dimensional code traceability anti-counterfeiting, all of which have been favored by brand enterprises, but it has been proved that this kind of technology still cannot stop illegal businesses from counterfeiting However, the anti-counterfeiting of lottery tickets, which are enthusiastically participated by consumers, is an anti-counterfeiting technology that really stops counterfeiters.