A professional anti-counterfeiting traceability system is very valuable for enterprises and consumers. With the rapid development of Internet technology, anti-counterfeiting technology has also been applied to QR codes. Users can scan the QR code on the product packaging by scanning the QR code. The whole process of information can be inquired, and enterprises can also use the background data of the QR code anti-counterfeiting traceability system to crack down on counterfeit and shoddy products and achieve precise marketing to customers. If there is a problem with the product, the enterprise can quickly trace the source of the problem according to the system and control the loss within a small range. What are the advantages of the two-dimensional code anti-counterfeiting traceability system? 1. Guaranteeing product quality Food safety is an issue that many people attach great importance to. However, food safety issues have already caused a bad social impact. The use of the QR code anti-counterfeiting traceability system to effectively track new types of food supply chain nodes can ensure product quality. Quality, consumers can view the detailed information of the product through the anti-counterfeiting traceability system, and enterprises can also publicize it to the public through the system. 2. Realize precision marketing Many companies often choose to spend huge amounts of money to build brand benefits, but the traditional marketing model cannot obtain the consumption data and evaluation of users. Targets are clear, trackable and optimizable, so as to achieve precise marketing. 3. Realize accurate anti-counterfeiting Consumers generally scan the QR code to confirm the authenticity of the product. Enterprises can know the area where the code is scanned from the QR code anti-counterfeiting traceability system to judge the product information. If the QR code has been scanned, it is possible to buy a fake. Most people have some understanding of the anti-counterfeiting traceability system. In fact, the automatic identification technology used in the system has been developed for many years, but it is not understood by the public. Now the two-dimensional code anti-counterfeiting traceability system is relatively popular. It uses encryption technology for each commodity. The establishment of a database makes product information transparent and not easy to be stolen. It is favored by many businesses. The two-dimensional code anti-counterfeiting traceability system conforms to the trend of modernization, which helps enterprises to transform to 'Internet +' and realize standardized procurement and production. , circulation, sales management.
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