The commodity economy society has led to a substantial increase in the total amount of social goods, but at the same time, counterfeit and shoddy products have also been widely cultivated. Under the supervision idea of removing the counterfeit and preserving the true to ensure the legitimate rights and interests of enterprises, various high-tech anti-counterfeiting signs are used to increase the number of counterfeit products. The difficulty of counterfeiting is an anti-counterfeiting method that many companies are using. So what are the characteristics of anti-counterfeiting technology? 1. The characteristics of high imitation difficulty The original intention of anti-counterfeiting technology is to prevent the breeding of counterfeit and shoddy products and eliminate the market space for counterfeit products to survive. Therefore, the main feature of this type of technology is that it is very difficult to imitate. Only in this way will counterfeit manufacturers be unable to mix their products in the market. Therefore, many anti-counterfeiting technologies currently use a lot of high-tech means to improve technology. imitation difficulty. 2. Features with high recognition Accurately identify genuine products on the market, so as to effectively distinguish genuine products from counterfeit products on the market. 3. Participatory characteristics The prevalence of counterfeit and shoddy products is not only related to the high level of counterfeiting technology by illegal manufacturers, but also to the low participation of consumers in identifying genuine and fake products. Therefore, many anti-counterfeiting technology manufacturers are currently working hard to develop anti-counterfeiting signs that can make consumers more enthusiastic to participate. Many anti-counterfeiting signs with lottery properties can allow consumers to obtain certain benefits while anti-counterfeiting. This is also the current mainstream anti-counterfeiting. characteristics of the logo. As the saying goes, manufacturers of counterfeit goods in the market are often able to successfully crack the brand-new anti-counterfeiting logo soon after the company launches a new anti-counterfeiting logo, and consumers often do not have the ability and enthusiasm to distinguish between genuine and fake products. Therefore, modern anti-counterfeiting technology not only needs to have higher non-replicability, but also needs to mobilize the enthusiasm of consumers to jointly combat the phenomenon of counterfeiting and shoddy in the market.
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