What are the significance of the use of anti-counterfeiting label technology_Anti-counterfeiting label technology-Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.

Often new products on the market can always attract people's attention, and too much attention can also lead to imitation of such products or counterfeiting of such products. This is why anti-counterfeiting label technology has been promoted and used. So what is the significance of the use of this technology? 1. Proof of product authenticity When launching new products, manufacturers will inevitably invest a lot of money and manpower for publicity. Even the research and development stage will be used for the purpose of long-term promotion, and such products will be recognized by more people after they enter the market. , higher profits also make counterfeit products appear in the market, which is a disaster for manufacturers and consumers, and it is difficult to distinguish counterfeit products, and anti-counterfeiting labels can be designed on products through anti-counterfeiting label technology, which can prove the product. true or false. 2. Ways to query product information Anti-counterfeiting label technology can not only be used as a symbol of product brand, but through the connection with the current information network, this anti-counterfeiting technology that can scan the code can allow consumers to see more information, as long as consumers Scan the label with a mobile phone to get information on the production, function introduction and manufacturer's information of the product, which can help users to understand the product and brand manufacturers more directly, and increase the interaction opportunities between the two parties. 3. Channels to protect the brand. Formal products on the market can be sold to different cities and regions, which has a lot to do with the convenience of transportation, but this convenience is not only conducive to sales and market development, but also prone to regional sales product prices. The problem of uncontrollability is because the prices of channel products in different regions are different. Failure to understand product channels will lead to confusion in the price of brand products. Second, such anti-counterfeiting technology can help companies discover and control channels. Judging from the market situation, for brand manufacturers, distributors and consumers, whether a brand product can be sourced formally, whether it is a genuine brand product, and whether its product information is detailed are all information that needs to be mastered. Anti-counterfeiting label technology can achieve this, which shows that this type of technology is of great significance to us.