What are the technical requirements for trademark anti-counterfeiting? - Industry Information - Shanghai Nuobiao Anti-Counterfeiting Technology Development Co., Ltd.

Many people may think that trademark anti-counterfeiting is very abstract, but this can be seen everywhere around us. We come into contact with many products every day. As long as they are regular products, they will have trademark anti-counterfeiting labels. Under the current rapid economic development, in order to better maintain Consumer rights, as consumers, we feel that it is necessary to understand some knowledge points about trademark anti-counterfeiting. Let's take a look at the technical requirements of trademark anti-counterfeiting. Trademark anti-counterfeiting scientific name (National 315 Product Anti-counterfeiting Inquiry Center) 315 anti-counterfeiting logo, which can be pasted, printed and transferred on the surface of the subject matter, or on the packaging of the subject matter, or on the accessories of the subject matter (such as commodity listings, business cards and anti-counterfeiting cards). , a logo with anti-counterfeiting effect. The anti-counterfeiting features and identification methods of anti-counterfeiting trademarks are the soul of trademark anti-counterfeiting. Trademark anti-counterfeiting is one of the anti-counterfeiting technology products. The main technical requirements are as follows: 1. Unique identity: the uniqueness and non-transferability of the anti-counterfeiting identification features of anti-counterfeiting technology products. For example, digital anti-counterfeiting, to achieve an identity code for the anti-counterfeiting trademark of a product, each anti-counterfeiting trademark can only be used once and cannot be transferred. 2. Stable period: The shortest time for which the anti-counterfeiting identification features of anti-counterfeiting technology products can be maintained under normal conditions of use. For example, fluorescent inks and temperature-changing inks have decay periods. 3. Safe period: under normal conditions of use, the shortest time for the anti-counterfeiting identification features of anti-counterfeiting technology products to be successfully copied. This is what the customer cares about most, and the manufacturer should propose a commitment period. 4. Anti-counterfeiting strength: the persistence and reliability of the function of identifying authenticity and preventing counterfeiting. The anti-counterfeiting strength is composed of four elements: the number of anti-counterfeiting identification features, the number of anti-counterfeiting technology exclusivity, the difficulty of imitation and the size of imitation costs. 5. Use adaptability: the ability of the anti-counterfeiting identification features of anti-counterfeiting technology products to adapt to the use requirements of the subject matter or service object. 6. Recognition performance: The anti-counterfeiting identification features of anti-counterfeiting technology products can be correctly identified by senses or machines (instruments) within the required identification time. First-line identification emphasizes the public awareness of anti-counterfeiting identification features, which can be identified through the senses; second-line identification emphasizes identification through simple instruments (such as magnifying glasses, laser pointers, ultraviolet fluorescent discriminators, etc.); third-line identification emphasizes identification through special instruments (such as DNA identification) ) are identified by experts as the basis for judicial decisions. Second-line identification and third-line identification emphasize the implicitness of anti-counterfeiting identification features. 7. Use environment requirements: The anti-counterfeiting performance of anti-counterfeiting technology products should be able to meet the normal use environment requirements of the subject matter. 8. Technical security and confidentiality: The technology for designing and producing anti-counterfeiting technology products should be secure and confidential. In addition, the adaptability of economic cost should also be considered, that is, the cost of use should be reduced as much as possible while meeting the requirements of anti-counterfeiting technology. The above are the technical requirements for trademark anti-counterfeiting. Do you understand? I hope this sharing can be helpful to you. If you want to know more about trademark anti-counterfeiting knowledge, you can check it on our official website. Finally, thank you very much for your attention and support to our Shanghai Nuobiao Anti-counterfeiting Technology Development Co., Ltd.