As we all know, if the product dealers ignore the interests of the enterprise and conduct vicious smuggling marketing, it will bring unpredictable harm to the enterprise and the market, which is a dangerous non-long-term sustainable development behavior. In order to avoid irreversible negative effects, enterprises need to manage the smuggling of goods. What benefits can the management of smuggling goods bring, and what is the existence value, let's discuss together. 1. Goods traceability and controllable goods management The realization of one item and one code is not only to prevent counterfeiting, but also to accurately track the logistics direction of products and achieve product traceability. The QR code on the product packaging accurately records the information of the whole process of product sales from raw materials to market terminals. Once the product quality problem occurs, the merchant can recall the product in time, and the risk is controllable. 2. One item, one code anti-counterfeiting and anti-smuggling management With one item and one code, it can prevent market forgery. Generally, the QR code anti-smuggling management system will use production line equipment, coding equipment, online collectors, etc. to collect the logistics codes on the large and small packages and associate them one by one, so as to realize the single identity information of the goods, so as to carry out Digital anti-counterfeiting and anti-channeling. The management of fleeing goods can effectively regulate the market. 3. It is convenient to adjust the goods and improve the efficiency. In order to effectively avoid the occurrence of anti-smuggling, enterprises generally use anti-smuggling management software. Different sales plans are formulated for different regions. When the inventory in a certain place is insufficient, the goods can be adjusted and sold, so as to effectively prevent anti-channeling and improve the overall marketing efficiency. All in all, the existence of smuggling management is of vital value to the rectification of market chaos in sales channels, the destruction of counterfeit and shoddy products, and the control of product flow in the market. It can prevent the occurrence of vicious smuggling and ensure legal and formal channels. seller's rights. To sum up, the value of the management of smuggling goods is self-evident.
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